Yaniv joined Nextiva in 2008 and currently serves as Chief Marketing Officer. He manages Nextiva's marketing and branding efforts by working to create strategies that drive awareness, strengthen the Nextiva brand and share the story of the company's unique customer-centric culture, known as "Amazing Service®." He also initiates and manages programs related to brand management, demand generation and advertising. In addition to his duties at Nextiva, Yaniv is a well-known business thought leader and regularly contributes articles to publications including Huffington Post, Salesforce Blog, AllBusiness, and Under30CEO.
Yaniv studied Political Science and History at UCLA.